Describe in detail what strategy P&G has been pursuing since the reorganization.

A

The challenges experienced in the global business environment forced P&G to reorganize its business model. The company had to shut down most of its plants and lay off some of its employees. The strategy was that of self-contained global business units. With this kind of model, each unit in different parts of the world is self-autonomous. This means that each unit was empowered to manufacture, innovate, and develop products depending on the diverse needs of the targeted customers. Consequently, P&G was able to increase marketing, lower operational costs, and improve profits. This new structure has made it possible for the corporation to achieve its potential.

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