Creation of a Marketing Plan for Nike

Create a Nike marketing plan. Analyze an action plan & budgeting, risk assessment & contingency plan.

You’ll need to do an action plan, risk assessment & contingency plan, and critical analysis of the marketing plan developed for Nike. The action plan must be developed according to the objective defined at the beginning of the marketing plan. Do a position map (perceptual map) of Nike with its main rivals: Adidas, Puma, New Balance, and Under Armour. Write a small description of each of the companies.