Conducting an Innovation Audit of an Organization
Conduct an innovation audit of the chosen organization.
Select an organization from the following options: The Lego Group, Salesforce.com, Samsung, Graze, Netflix, and Ocado Group. Having chosen your preferred organization from the list above, your task is to conduct an innovation audit of the chosen organization to examine the organization’s innovation history, the present level of innovation activities and capabilities, and the drivers and nature of the industry within which it operates. Therefore, the audit will factor in wider macro and competitive environment factors as well as upstream and downstream supply chain participants.