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Competing in the Global Market Place: Geely Goes Global
Why did Geely acquire Volvo? What are the benefits of acquisition? What are the potential costs and risks?
The Volvo acquisition allowed Geely to grow its sales in China. Why might an acquisition have been preferred to simply licensing the brand and know-how from Volvo (assuming that was an option)? What are the benefits of Geely’s investment in South Carolina to the U.S. economy? What are the potential costs?