Communication Plan for “Shelfy: The Solution to Food Waste by Vitesy”

Create a communication plan for “Shelfy: The Solution to Food Waste by Vitesy.”

Create an integrated marketing communication plan to help it to grow revenue as if you are its newly hired marketing team. Apply theories and knowledge to the specific case of your chosen project. The plan will require a good deal of research about your chosen product, the founders, competitors, customers and etc. in order to advise properly and creatively. As start-ups often lack resources, you can imagine you have acquired a certain amount of investment or budget for your communication plan.