Challenges of “COVID: Pret a Manger’s Fight for Survival”
Discuss the challenges and management of the casual dining sector in London.
Drawing on the case provided in the “COVID: Pret a Manger’s Fight for Survival,” assess the attractiveness of the casual dining sector in London using Porter’s 5 Forces model and any other models you consider relevant. What are the main challenges facing the sector post-COVID? Consider whether and how profitability can be improved in this sector looking forward. What are the theoretical limitations of any models you have applied in your answers above?