Can you list a type of strategic alliance? Give us a brief description of them and an example. How many types are there?

A

A strategic alliance is an agreement between two actors to use available resources together with the primary aim to achieve particular business goals that will help to generate benefit. At the moment, there are multiple types of strategic alliances as their differentiation depends on the perspective from which an agreement is analyzed. However, the broadest terms that are used today are horizontal and vertical strategic alliances. The first one can be determined as a deal between two entities belonging to the same business sector. For instance, the cooperation between Google and eBay can be considered a bond of this sort. As for the second type, it is an agreement between a firm and main distributors; for example, Coca-Cola and McDonald’s as the chain of restaurants uses these beverages.

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Academic.Tips. 2021. "Can you list a type of strategic alliance? Give us a brief description of them and an example. How many types are there?" September 14, 2021. https://academic.tips/question/can-you-list-a-type-of-strategic-alliance-give-us-a-brief-description-of-them-and-an-example-how-many-types-are-there/.

1. Academic.Tips. "Can you list a type of strategic alliance? Give us a brief description of them and an example. How many types are there?" September 14, 2021. https://academic.tips/question/can-you-list-a-type-of-strategic-alliance-give-us-a-brief-description-of-them-and-an-example-how-many-types-are-there/.


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Academic.Tips. "Can you list a type of strategic alliance? Give us a brief description of them and an example. How many types are there?" September 14, 2021. https://academic.tips/question/can-you-list-a-type-of-strategic-alliance-give-us-a-brief-description-of-them-and-an-example-how-many-types-are-there/.

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"Can you list a type of strategic alliance? Give us a brief description of them and an example. How many types are there?" Academic.Tips, 14 Sept. 2021, academic.tips/question/can-you-list-a-type-of-strategic-alliance-give-us-a-brief-description-of-them-and-an-example-how-many-types-are-there/.

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