To answer this question, investigate IKEA’s service experience. What are the aspects of the retail market in India and IKEA’s strategy? Describe the ways of trying to understand service in an Indian context. What makes IKEA’s service experience so unique? What trends and demographics would favor IKEA’s expansion plans into India? What makes India a difficult place to do business? What are some of the factors that would complicate IKEA’s entry plans into India? Overall, do you think IKEA will be successful in India? Explain why or why not?