How would people with a high moral identity deal with instances when they have not behaved morally?
To answer this question, explore the psychological consequences of unethical behavior. Discuss the existing work on moral identity. Provide evidence that moral identity is a contextually sensitive concept and that external stimuli would change people’s self-concept. Explore the relationship between prior moral identity and identity calibration after cheating behavior. Examine whether individuals with high and low moral identities would respond with different patterns of dissonance reduction.