Business Innovations: “Faber-Castell Doubles Down on the Pencil”

Based on the article “Faber-Castell doubles down on the pencil,” identify the types of innovation the company has been involved in.

After reading the text of the HBS Working Knowledge podcast episode “Faber-Castell doubles down on the pencil,” please identify the type(s) of innovation the company has been involved in over its long history and support your answer with relevant example(s). Identify the particular ways/mechanisms which Faber-Castell has used over the years to achieve strategic advantage through innovation.