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Bringing Biggest Product Flops of 2019 Back to the Market
Select a product described as one of the “Biggest Product Flops” of 2019 that you will bring back to the market.
Describe the initial product, including the original target market and reason(s) for failure. Identify a new target market, including specific segmentation criteria. Describe the changes needed to meet the presumed needs of the new target market; these can include product design, packaging, distribution, and/or pricing. Detail a specific promotional activity to support the revised plan.