BrewDog Company in Future Craft Beer Industry

What is the future of the BrewDog company industry (“the craft beer industry”)?

Assume you are a strategy consultant working on a contract for BrewDog. In your strategic consultancy role, your client, BrewDog, tasks you with strategically reviewing the future of their industry (“the craft beer industry”), especially addressing recent concerns by present and past employees regarding a toxic culture. As a result, management has asked you to research, analyze, evaluate, devise and submit a strategic plan for BrewDog to strategically respond over the long term. Given the Company’s current position, it is important they capitalize on its current advantages and avoid threats.