BlackBerry Firm’s General and Industry Environment

Describe the BlackBerry company’s general and industry environments.

Identify two important trends in the general environment and describe why these are of concern to BlackBerry. Explain what the trend is and why this trend is important (trends should be from different categories of the PESTEL tool). Identify the main industry in which BlackBerry operates. Analyze the strength of all five forces that shape the main industry in which BlackBerry operates as well as identify which are most pressing. What is the current state of this industry?