Authenticity and Templatability in Social Media

Explore the tension between authenticity and employability in social media communication. Undertake this exploration concerning the communication that occurs on a social media platform of your choice and use 3-4 examples of social media posts.

Draw on relevant literature from the interdisciplinary field of social media research to support your claims. This means that you should do some research. Define the key terms and introduce the main ideas that you are going to explore. Justify each claim you make by referring to the characteristics of the social media platform that you are analyzing, as well as drawing on relevant literature from social media research.

Do not simply re-narrate what is happening on social media; analyze the communication that occurs on the platform you are exploring and link this to relevant ideas in social media research. To explain your analysis of social media communication, you will need to include diagrams and/or screen captures.