Using the company and research sources, conduct research to acquire information related to consumer behavior, product or service, and price associated with the company you selected.
Discuss how the company could use these types of research findings to develop a marketing plan to meet the company’s marketing objectives and business needs. Describe the customer segments and target markets and characteristics of the target markets that will affect product/service and pricing decisions. Describe how the company differentiates its product and positions its brand. Describe a consumer buying behavior model for this company and brand.