Are you what you buy?

It is a complex and double-sided issue. In some respects, that statement is true since consumers make a purchasing decision at the individual level with personal possessions being a reflection of one’s identity. By examining the products and services that one purchase, a competent marketer can construct a fairly accurate image of a person’s personality, desires, and preferences. However, sometimes certain purchases are necessary or can only be made due to circumstances and socioeconomic capabilities, which do not define an individual.

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Academic.Tips. (2022, November 20). Are you what you buy? https://academic.tips/question/are-you-what-you-buy/

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Academic.Tips. 2022. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.

1. Academic.Tips. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.


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Academic.Tips. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.

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"Are you what you buy?" Academic.Tips, 20 Nov. 2022, academic.tips/question/are-you-what-you-buy/.

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