It is a complex and double-sided issue. In some respects, that statement is true since consumers make a purchasing decision at the individual level with personal possessions being a reflection of one’s identity. By examining the products and services that one purchase, a competent marketer can construct a fairly accurate image of a person’s personality, desires, and preferences. However, sometimes certain purchases are necessary or can only be made due to circumstances and socioeconomic capabilities, which do not define an individual.
Cite this page
Academic.Tips. (2022) 'Are you what you buy'. 20 November.
Academic.Tips. (2022, November 20). Are you what you buy? https://academic.tips/question/are-you-what-you-buy/
Academic.Tips. 2022. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.
1. Academic.Tips. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.
Academic.Tips. "Are you what you buy?" November 20, 2022. https://academic.tips/question/are-you-what-you-buy/.
"Are you what you buy?" Academic.Tips, 20 Nov. 2022, academic.tips/question/are-you-what-you-buy/.