Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true.

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Some marketing strategy aspects can indeed be standardized easily for consumer items compared to industrial products. According to an article by Collins, products suppliers and service providers need to be aware of the distinction between these two marketing concepts for them to stand a better chance of selecting promotion strategy elements that are easily standardized while at the same time meeting consumers’ demands, as opposed to those of various industries.

According to Cateora et al., enticements associated with advertising and sales promotion approaches have played a key role in influencing the purchase of more consumer products compared to industrial commodities. These two promotion components boost buyers’ demand for particular merchandise. Hence, Apple has standardized the advertising element, for instance, when marketing its 17″ Powerbook. Sales promotion can be standardized to persuade retailers to acquire products of a particular industry to resell to willing clients. Organizations, including Avon, have standardized direct selling to the extent of proving it effective in providing consumer products in countries such as Thailand and China. Hence, it is imperative to note that industrial marketing differs significantly from consumer promotion mechanisms.

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Academic.Tips. (2021) 'Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true'. 10 September.

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Academic.Tips. (2021, September 10). Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true. https://academic.tips/question/are-there-promotion-strategy-components-that-are-more-easily-standardized-for-consumer-products-than-for-industrial-products-if-so-identify-and-explain-which-ones-if-not-explain-why-you-don/

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Academic.Tips. 2021. "Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true." September 10, 2021. https://academic.tips/question/are-there-promotion-strategy-components-that-are-more-easily-standardized-for-consumer-products-than-for-industrial-products-if-so-identify-and-explain-which-ones-if-not-explain-why-you-don/.

1. Academic.Tips. "Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true." September 10, 2021. https://academic.tips/question/are-there-promotion-strategy-components-that-are-more-easily-standardized-for-consumer-products-than-for-industrial-products-if-so-identify-and-explain-which-ones-if-not-explain-why-you-don/.

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Academic.Tips. "Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true." September 10, 2021. https://academic.tips/question/are-there-promotion-strategy-components-that-are-more-easily-standardized-for-consumer-products-than-for-industrial-products-if-so-identify-and-explain-which-ones-if-not-explain-why-you-don/.

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"Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true." Academic.Tips, 10 Sept. 2021, academic.tips/question/are-there-promotion-strategy-components-that-are-more-easily-standardized-for-consumer-products-than-for-industrial-products-if-so-identify-and-explain-which-ones-if-not-explain-why-you-don/.

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