Analyzing a Business and Its Brand Positioning

Select a prominent business you are interested in and would like to research.

Imagine you are a brand or product manager for a prominent business. Select one product or service provided by your ”focus” business. You and your marketing staff have been tasked with selecting a target market segment to market this product or service. You must direct your staff to effectively determine the brand’s positioning. Develop a summary for your selected business that includes the following: business name and a brief description; assessment of the brand’s current positioning; proposed marketing staff positions and duties for members of your marketing team.