Analysis of Google Inc.’s Innovations

Discuss how technology drives value and change in Google Company.

“Many commentators maintain that technology is currently driving important changes in contemporary business organizations. Research shows, however, that technological change at work is a human-centered process that is strongly influenced by firm-specific capacity for managing knowledge-based communities of practice.” Critically discuss this statement using one or more of the examples and concepts. How do you see the chosen organization’s innovation as technology-driven? How has technology evolved in the company? Does the company have prospects for further innovation in the future – what is the evidence?