Provide an individual assignment on Lime Case Study. Include case descriptions as a baseline of information, but do additional research to assess the most recent issues since the case was presented.
To answer this question, begin by discussing the background of the company. Then address the factors that have enabled the company to deliver strong performance. Describe challenges in the business environment when they launched and the important external issues and competitive challenges confronting the company in 2021. Discuss the company’s actions addressing these issues. If you were a member of the C-level management team, indicate the strategic actions you would pursue to address the challenges.