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Aegean Airlines: Strategic Plan for the Expansion to New Destinations
Design an effective strategic plan to ensure the effective expansion (to new destinations and increase domestic destinations) of Aegean Airlines (Greece).
Create a strategic plan that includes short-term milestones to ensure the effective expansion of Aegean Airlines. Conduct an analysis of the internal and external environment of the company making use of various tools you studied, such as Porter’s Five Forces Model, SWOT Analysis, BCG Matrix, etc. Consider the industry, the competitors, political and regulatory aspects (if necessary), social issues, interest groups, human resources, and technological factors.