Advertisement: “Rhetoric of the Image” by Barthes

Choose two advertisements to analyze according to the template laid out by Barthes in his essay, “Rhetoric of the Image.”

These two advertisements must be taken from the same ad campaign of a product, or be taken from two different ad campaigns (perhaps from different eras) for the same brand/product, or represent the same general product but be produced by different brands. Whatever approach you choose, your two images will serve as the focus of your rhetorical analysis. Note that you must choose an ad campaign (not a public service announcement), and you must work with still images.