Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis.

SWOT and PESTLE analyses will help Adventure Travel evaluate its position in the current business environment.

SWOT

  • Strengths: unique offer on the market;
  • Weaknesses: the lack of an established segment of the market;
  • Opportunities: engaging a younger, more active audience in a new, unexplored sphere;
  • Threats: legal complications of the extreme adventures, as well as the lack of public trust.

PESTLE

  • Political: Australia is a democratic country that has a stable political environment;
  • Economic: Australia’s economy holds a strong position on a global scale, making it favorable for new businesses;
  • Social: Australia’s society is diverse and progressive, meaning that most projects will find their target audience;
  • Technological: the country’s technological landscape is rather developed through active cooperation with other leading nations;
  • Legal: Australia’s legislation emphasizes the necessity of safety measures; failures to provide the safety of all participants is highly risky for an extreme holiday organization.
  • Environmental: Australia’s natural resources are immense, which is a positive contribution to the adventurous project.
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Academic.Tips. (2022) 'Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis'. 7 September.

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Academic.Tips. (2022, September 7). Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis. https://academic.tips/question/adventure-travel-is-a-large-australian-travel-company-that-specialises-in-domestic-and-international-adventure-holidays-the-companys-target-audience-is-18-40-year-olds-who-seek-fun-and-adven/

References

Academic.Tips. 2022. "Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis." September 7, 2022. https://academic.tips/question/adventure-travel-is-a-large-australian-travel-company-that-specialises-in-domestic-and-international-adventure-holidays-the-companys-target-audience-is-18-40-year-olds-who-seek-fun-and-adven/.

1. Academic.Tips. "Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis." September 7, 2022. https://academic.tips/question/adventure-travel-is-a-large-australian-travel-company-that-specialises-in-domestic-and-international-adventure-holidays-the-companys-target-audience-is-18-40-year-olds-who-seek-fun-and-adven/.


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Academic.Tips. "Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis." September 7, 2022. https://academic.tips/question/adventure-travel-is-a-large-australian-travel-company-that-specialises-in-domestic-and-international-adventure-holidays-the-companys-target-audience-is-18-40-year-olds-who-seek-fun-and-adven/.

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"Adventure Travel is a large Australian travel company that specialises in domestic and international adventure holidays. The company’s target audience is 18-40 year olds who seek fun and adventure from their holiday experience. An ‘adventure holiday’ is a type of organised holiday in which people do new and exciting things. Prepare a summary report for the Marketing Manager which includes both a SWOT and a PESTLE analysis." Academic.Tips, 7 Sept. 2022, academic.tips/question/adventure-travel-is-a-large-australian-travel-company-that-specialises-in-domestic-and-international-adventure-holidays-the-companys-target-audience-is-18-40-year-olds-who-seek-fun-and-adven/.

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