a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers?

A

a. A target audience is defined as a population segment on which businesses concentrate their marketing. In order to identify it, companies look at their scope and capabilities and thus focus their efforts on targeting a specific group.

b. A value proposition is developed through identifying a companies’ unique points of advantage that make their services or products different from others in the market.

c. Marketing funnel refers to the rule of thumb that shows the range of prospective customers that can buy a specific product or service. Maximizing marketing funnel is associated with analyzing metrics, investing in retargeting, and finding ROI-rich channels.

d. Crafting the value proposition for business implies the spreading of the key message to the primary target market. The ‘for,’ ‘who,’ ‘the,’ ‘that,’ ‘unlike,’ ‘our business,’ and ‘is available’ components of value proposition can be transferred through word-of-mouth, the Internet, trade publications, and other vehicles (Katz & Green, 2013).

e. There is a variety of strategies that businesses use for acquiring and retaining loyal customers. Examples of acquisition strategies include the integration of new products with existing ones, offering sales and giveaways, maximizing, word-of-mouth marketing, and so on. Retention strategies are used for keeping customers interested and can include the improvement of services, the creation of loyalty programs, offering credits and discounts for returning clients, and many more.

f. Since communication is an essential part involved in customer retention, reaching clients is necessary for ensuring that they retain and bring money to businesses. Reaching out to customers is possible through investing in content marketing, encouraging feedback, staying in touch through newsletters, offering product or service demonstrations, or setting up referral programs.

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Academic.Tips. (2021, July 20). a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers? Retrieved from https://academic.tips/question/a-how-to-define-your-target-audience-b-how-to-develop-a-value-proposition-c-what-is-the-marketing-funnel-and-how-can-we-maximize-it-d-how-to-use-your-value-preposition-to-build-your-company-ima/

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Academic.Tips. 2021. "a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers?" July 20, 2021. https://academic.tips/question/a-how-to-define-your-target-audience-b-how-to-develop-a-value-proposition-c-what-is-the-marketing-funnel-and-how-can-we-maximize-it-d-how-to-use-your-value-preposition-to-build-your-company-ima/.

1. Academic.Tips. "a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers?" July 20, 2021. https://academic.tips/question/a-how-to-define-your-target-audience-b-how-to-develop-a-value-proposition-c-what-is-the-marketing-funnel-and-how-can-we-maximize-it-d-how-to-use-your-value-preposition-to-build-your-company-ima/.


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Academic.Tips. "a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers?" July 20, 2021. https://academic.tips/question/a-how-to-define-your-target-audience-b-how-to-develop-a-value-proposition-c-what-is-the-marketing-funnel-and-how-can-we-maximize-it-d-how-to-use-your-value-preposition-to-build-your-company-ima/.

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"a. How to define your target audience? b. How to develop a value proposition? c. What is the marketing funnel and how can we maximize it? d. How to use your value preposition to build your company image? e. How to acquire and retain customers? f. Ways to reach your customers?" Academic.Tips, 20 July 2021, academic.tips/question/a-how-to-define-your-target-audience-b-how-to-develop-a-value-proposition-c-what-is-the-marketing-funnel-and-how-can-we-maximize-it-d-how-to-use-your-value-preposition-to-build-your-company-ima/.

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