A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work?

A

A designer violated copyright law if he saw an existing idea, which was patented, and copied it entirely, perhaps slightly modifying the design. For the image not to be considered plagiarism, it is necessary to change it by more than 50 percent. If a designer took the idea of an existing design as a basis but drew it from scratch in his style, and the image matches the original less than 50 percent, it is a repeat of the logo.

The case described in the exercise demonstrates that the designer was likely to violate copyright law as he changed the original logo just a little. Furthermore, he admitted this action only when the image was already placed on the customer’s website. That is why his actions cannot be considered ethical, as he took someone else’s logo and used it without asking the creator to do it or warning the customer.

First, the designer had to check whether the logo was registered and who was its right holder. After that, it was necessary either to ask its creator permission to use the picture or to change the original by more than 50 percent. It is not the best practice to copy other people’s ideas and follow the path of least resistance. Sometimes it may be practically impossible to avoid plagiarism to some extent, but it is much better to come up with the original logo design and patent it as one’s intellectual property.

Copyright infringement is an offense that can lead to serious consequences. Intellectual property is protected by law, like any other kind of property. Therefore, it is essential to remember this and not to use other people’s ideas without their permission. Instead, it is better to create a logo from scratch or, at least, be sure that no one copyrighted the image placed on a person’s or company’s website.

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Academic.Tips. (2021) 'A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work'. 13 July.

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Academic.Tips. (2021, July 13). A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work? Retrieved from https://academic.tips/question/a-graphic-artist-of-a-pharmaceutical-company-finished-designing-a-logo-for-a-new-product-and-the-logo-is-now-on-the-companys-website-he-mentions-that-he-created-the-new-design-by-downloadin/

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Academic.Tips. 2021. "A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work?" July 13, 2021. https://academic.tips/question/a-graphic-artist-of-a-pharmaceutical-company-finished-designing-a-logo-for-a-new-product-and-the-logo-is-now-on-the-companys-website-he-mentions-that-he-created-the-new-design-by-downloadin/.

1. Academic.Tips. "A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work?" July 13, 2021. https://academic.tips/question/a-graphic-artist-of-a-pharmaceutical-company-finished-designing-a-logo-for-a-new-product-and-the-logo-is-now-on-the-companys-website-he-mentions-that-he-created-the-new-design-by-downloadin/.


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Academic.Tips. "A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work?" July 13, 2021. https://academic.tips/question/a-graphic-artist-of-a-pharmaceutical-company-finished-designing-a-logo-for-a-new-product-and-the-logo-is-now-on-the-companys-website-he-mentions-that-he-created-the-new-design-by-downloadin/.

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"A graphic artist of a pharmaceutical company finished designing a logo for a new product, and the logo is now on the company’s website. He mentions that he created the new design by downloading a logo that he found on an automaker’s website and changing it a little. Is the graphic artist’s trademark violating copyright law? Why or why not? Is what the graphic artist has done ethical? Why or why not? What should the graphic artist have done initially? Is it among best practices to seek inspiration from others’ work?" Academic.Tips, 13 July 2021, academic.tips/question/a-graphic-artist-of-a-pharmaceutical-company-finished-designing-a-logo-for-a-new-product-and-the-logo-is-now-on-the-companys-website-he-mentions-that-he-created-the-new-design-by-downloadin/.

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